I started by working through the school experience - searching for a fresh way to bring it online. I researched it through a student's eyes and learned what it means to be a home school teacher.
After prototyping a vision for the product, I was able to add to the development effort. We were able to bring Monarch to market.
Monarch is now a popular home school application, used by thousands of teachers and their students. Monarch continues to grow, both in users and in the Monarch team (but not in complexity).